What SEO Services Are Available to You in New Zealand?


Search engine optimization in New Zealand is governed by the Special Purpose Districts Act 2020. This Act is based on a system of rules and regulations which define the types of web design services that are considered to be professional. This Act also defines the different types of web sites and how the owner operator of the web site can use the web space. However, many people believe that SEO NZ should be regulated in a different way because it is more strict than other countries such as Australia, the United States, Canada and the United Kingdom.

The main difference between the special purpose district and the UK is the lack of a separate regulator for search engine optimization. As you would expect, SEO is a highly competitive field and the rules surrounding its conduct are far more complicated than in countries such as Australia or the United States. New Zealand also has a much larger population and a relatively small number of search engine optimisation specialists and web designers, which means that any mistakes or omissions will have a negative impact on the ranking of the web site and may also result in the website being blacklisted or removed from the indexing engines.

Despite this, the internet marketing industry in New Zealand has been growing steadily over recent years, largely due to the popularity of the World Wide Web. One of the main reasons for this growth is the increasing number of specialist search engine optimisation companies operating here. Due to this, there are now a number of professional web sites who have sprung up offering various forms of web design services in NZ.

SEO New Zealand has become increasingly popular as a result of the increase in internet users in the country. The industry itself is highly competitive, with a number of specialists competing for business and who are always looking for ways to provide more specific and targeted web site designs to their clients. Because of the increasing competition, there are now some specialist search engine optimisation companies which are able to provide more specialized design services.

The SEO industry in New Zealand can be seen as a bit similar to the marketing and advertising industry, although it is much smaller and less rigid than it is in the US. A search engine optimization specialist will firstly decide what type of web site design service they want to offer and then design the web site according to these needs. Once the design is completed the client will then submit it for inclusion in the search engine indexing servers and this process will take a long time.

The main objective of the search engine optimisation specialist is to ensure that the web site appears on the first page of the search engine when someone performs a search using their keywords. The higher the ranking the web site has, the higher the chances of an online consumer clicking through to the particular site the search engine has identified. The more traffic the web site receives, the more potential buyers it attracts and therefore, the more potential customers it is able to generate. However, there are still a lot of issues which need to be sorted out before any results can be obtained from the SEO process.

This is the reason why the search engine must approve every site before it can be included on the indexing engines. If the web site is rejected, the search engine will tell the website owner why it was rejected. If this is acceptable to the owner, the website is allowed to remain on the indexing engines and the results will only be displayed after the next step has been taken in the approval process.

In order to gain a good ranking in the search engine results, it is vital to follow all the requirements of the search engine including writing relevant content to provide relevant and informative content to the web site, ensuring that the site content is up to date and providing the correct keywords and meta tags to the web site. Search engine optimization services are not just a way of increasing the ranking of the site but they are also a valuable source of extra income for owners as well. The more popular the web site is, the more potential traffic there is and the more money the owner of the site can earn.


The Melbourne Cup is truly “the race that stops a nation”.

Since it’s inception, great stories have emerged from this famous horse race, run each year on the first Tuesday in November, but none had a more extraordinary effect on the entire nation than the running of the 2002 Melbourne Cup.

In the wake of the Bali bombings less than three weeks earlier, Australians were seeking refuge in their most cherished tradition – The Cup. But a grieving jockey’s courage in the face of his own loss, gave his countrymen far more than just a great race.

The final thrilling moments of this story will be forever etched in Australian folklore.

The Cup is not just a story about horse racing, it’s about triumph over adversity and that inner courage inside all of us.

“The Cup” is more than just the story of a horse race.

It is the story of triumph over adversity.

Probably no horse race had a more extraordinary effect on a nation than the running of Australia’s 2002 Melbourne Cup.

At the heart of this true story is Damien Oliver, (Stephen Curry), a young jockey who loses his only brother in a tragic racing accident just days before the Melbourne Cup. The race fall hauntingly reflecting of the way their father died 27 years earlier. After suffering through a series of discouraging defeats, Damien teams with Irish trainer Dermot Weld, (Brendan Gleeson) and triumphs at the 2002 Melbourne Cup in one of the most thrilling finales in sporting history.

Multi award winning Director Simon Wincer, (who also co-wrote and produced The Cup) is well known for telling stories with strong inspirational threads such as Free Willy, Lonesome Dove, Phar Lap and The Man From Snowy River, and is well experienced at taking audiences with him on emotional journeys.

His credits also include such titles as The Phantom, Crocodile Dundee in Los Angeles, Lightning Jack, and Walt Disney Pictures adventure movie Operation Dumbo Drop.

Wincer’s films can be relied on to deliver a quality experience for the audience, and The Cup is no exception.

The crew

Director, Simon Wincer has directed many celebrated films and television series including Free Willy, Phar LapThe LighthorsemenThe PhantomLonesome Dove and Into the West. He was also the Executive Producer of the iconic Australian film The Man From Snowy River.

When Eric O’Keefe told him about his planned book on the 2002 Melbourne Cup, Simon knew it had to be a feature film and he had to direct it. “The Cup is the story of human triumph over tragedy. It is a moving, emotional story. A great story and great stories make great movies.”

This is a very personal story for Damien Oliver, and he has been available throughout the process. “It is still hard for Damien to talk about his brother, but he has been fantastic and has been delighted with how we have told his story”

Eric O’Keefe says The Cup is the best story he has ever encountered. A respected journalist, Eric has covered assignments all over the world, “but nothing can compare to the saga of this broken-hearted man and the broken-down horse he rode to victory.”

Eric first met Simon Wincer in 1998 on location in Canada during the filming of a Tom Selleck Western called Crossfire Trail. They had several subsequent encounters, so it was only natural that Eric contact him once he began researching The Cup. “Given Simon’s renown with movies featuring horses ringing him up was a natural.”

Eric worked closely with Damien Oliver and Neil Pinner and knows they are great mates. He says that Stephen Curry and Martin Sacks have “done a remarkable job of bringing this to life in the film”

Bruce Rowland is one of Australia’s most successful and highly-acclaimed composers. Bruce’s work as a composer, arranger and conductor is well-known within Australia and internationally. He believes the score is often the unsung hero of a film and it should enhance the film. Bruce hopes the score for The Cup will “help move the audience”.

Bruce and director, Simon Wincer have been friends for years. Bruce has composed the score of two of Simon’s most successful Australian projects – The Man from Snowy River, and Phar Lap.

Bruce loved the script from the first time he read it even though he admits to be “overwhelmed” at first by the magnitude of the task. He then broke the movie down into scenes to begin the process to create the perfect music score.

Alice Parkinson

Alice Parkinson didn’t meet Jenny but has been able to speak to people who knew her – Damien, Trish and Neil Pinner. Jenny is a bit of a mystery in the story of the 2002 Melbourne Cup. “Everyone speaks highly of her. She was a lovely girl who was profoundly moved by what happened. I have great respect that we are dealing with real lives and real people. Jenny’s journey is an emotional one.”

Alice watches the Melbourne Cup religiously and remembers 2002 so well. “When I first read the script I was in my favourite park in Sydney. Luckily I had sunglasses on. I was an absolute mess. I had flashbacks to the news of that day in 2002. I remember the emotion of the win. It was like a movie right there. It was highly emotional, particularly for Jenny.

Colleen Hewett draws on her own life as a mother for the role of Pat, saying her reactions are as she would feel if something happened to her own children. “What an honour – to play Damien Oliver’s mother! This isn’t about work – this is paying tribute to a family.”

Colleen has always been a bit of a ‘punter’ and admits to having won and lost a lot over the years, following horses ridden by Damien. Like so many Australians she was absorbed by the tragedy of 2002. “I watched that whole tragic week leading up to the 2002 Melbourne Cup. I don’t think anyone in Australia didn’t know about the tragedy. It was awful for that family – for Damien. It was an awful time for all Australians”.

Tom Burlinson credits The Man From Snowy River as the movie that ‘changed his life’. This led to his role as Tommy Woodcock in Phar Lap. On both projects, Tom worked with The Cup director Simon Wincer. The Cup gives Tom the chance to get back in the saddle using all the knowledge he has gained.

Tom remembers the moment when Damien Oliver blew the kiss to the heavens after winning the 2002 Melbourne Cup. “It is one of the great moments of Australian sporting history and it touched everyone, whether they were race going fans or not.”

When Tom first read the script he knew he had to have the role, even though it meant taking on an Irish accent. “Simon is an Australian film maker telling an Australian story and that is a good thing. He is passionate about the story and that is infectious.”

The cast

While Stephen and Daniel shed kilos for their roles in The Cup, Jodi changed her look, lightening her hair to look more like Trish Oliver. It took 18 hours over three days to transform Jodi.

Jodi met Trish and says this gave her an insight that helped with her preparation for her first role in a feature film. “It was fantastic. You read about people but when you meet them face to face you understand them a bit better. After meeting Trish I did tweak how I played the character, but we are not making a documentary. My portrayal of Trish is a mixture of the script and meeting her.”

The Cup was a learning curve for Jodi. She says she learnt something every day. “It’s a whole new world. It is a very different pace to working on series television.”.

From four times World Champion Irish Dancer, to playing Frankie Vali on stage in the hit musical Jersey Boys, to the role of Niall in The Cup – it’s been the luck of the Irish for Bobby Fox. This is his first non-musical role and his first film.

During the early days on set Bobby did most of his scenes with Brendan Gleeson. “I was instantly intimidated and that was perfect for my character. Niall was intimidated by him because he was only a surrogate member of the team, brought in by his brother.”

Bobby drew a lot from meeting Niall Phillips (who now lives in Australia and is a trainer at Geelong). Niall gave him some insights in to how Niall felt during the 2002 Melbourne Cup campaign.Embedded in Martin’s memory is the image of Damien coming back to scale after winning the 2002 Melbourne Cup and sending a kiss to the heavens. Even though he’s never been a punter, that race has a special place in his memory.

Once he was cast as Neil, Martin says he drove Neil “a little mad with questions”. “He was very kind giving me a few keys to who he was and his relationship with Damien and Trish.”

When Neil visited the set during one of Martin’s scenes he joked that Martin was a little greyer than him and a little balder…but he’d nailed him.

Harli Ames was introduced to the world of horse training at early morning track work at Flemington talking to some of Australia’s top trainers. To get an insight into Saeed Bin Suroor, Harli talked to those who knew him including jockey Kerrin McEvoy who has ridden for the Godolphin stables many times. He can’t believe how lucky he is to win the role of Saeed and get paid for the privilege of coming to work every day. “I am very fortunate to have such a role.”

Harli was moved by the story. “The 2002 Melbourne Cup is an amazing story. No matter where you were it had an effect on you. It is a fantastic story, an amazing Australian story that everyone can relate to.”

For his first major role in a feature film Shaun had to make a physical change to portray Damien’s mentor and leading trainer Lee Freedman. He didn’t have to shed kilos like Stephen and Daniel but he did have to darken his grey hair, something he admits will hardly win him an acting award. “I wish I had put on weight. You win more awards if you put on weight than if you put mousse in your hair,” jokes Shaun.

Shaun says that the relationship between Lee and Damien is an important role in life and it is an important role in the film. “It is an honour to be asked (to play Lee Freedman) and I feel a duty to serve the relationship well in the film.”

Bill Hunter didn’t think twice about taking up the role of Bart Cummings when offered to him by Simon. They have worked together periodically over the past four decades.

“As long as he told me where to stand and what to say I was happy. Anyone who says there is any more to it than that is full of b#*@. It is a job. It is a craft, but there is no art involved. What you need is commonsense and a reasonable rough head. You put on the makeup and the wardrobe and that is half the performance. That upsets the purists, but never mind. They don’t work as much as I do!”

Bill has been in more films than anyone else in Australia and says he has only ever seen about 10 per cent of them. “I don’t see much point. The damage is done. I don’t go to the premieres, unless I can rely on bumping in to my old mates.”

Daniel Macpherson

aniel Macpherson is a lover of horseracing and an owner of race horses so The Cup has been a dream job, even though he did have to shed about 10 kilos.

Daniel met Damien Oliver and his wife Trish when he first came to Melbourne as a 17-year-old and started working on the television series, Neighbours. “I have spent time with Damien and Trish at the races. To be involved in the telling of his story is very special.”

“I feel an utmost responsibility and respect for Jason’s memory. I have put as much life and energy into this character to make Jason full of life and a great mate – a guy you’d like to hang out with. I hope I have done Jason’s memory proud.”

The horses

  • Chestnut Gelding Irish bred, foaled in the USA and then owned and trained in Ireland with 26 starts in his career
  • Owned by Dr Smurfit Irish racing patron, trained by the legendary Dermot Weld
  • Average performance and injury problems in his early days
  • Came to the Melbourne Cup as travelling companion to Vinnie Roe and was an unqualified starter for the Melbourne Cup in 2002
  • Qualified for the Melbourne Cup by winning the 2002 Geelong Cup and breaking the race record
  • Won the 2002 Melbourne Cup ridden by leading Australian jockey Damien Oliver only days after his brother died in a race trial.
  • Irish Champion stayer retired to stud in Ireland in 2006, 29 starts in his career
  • One of the most consistent stayers in worldwide racing history
  • Won 13 of his starts and only finished out of the money 3 times
  • Trained and part owned by Dermot Weld
  • Racing highlights include winning the Irish St Ledger 4 times 2001, 2002, 2003 & 2004
  • Was top weight and 9/2 favourite in the 2002 Melbourne Cup ridden by the great Irish jockey Pat Smullens.
  • Ran in the Melbourne Cup 3 times 4th in 2002 to Media Puzzle, 2nd in 2004 and 8th in 2005.
  • Bay horse.
  • Trained by John Cox in Ireland and finished second to Vinnie Roe in the 2002 Irish St Ledger
  • Purchased after the 2002 Irish St Ledger by Sheik Mohammed for Godolphin Stables
  • Came to the 2002 Melbourne Cup as part of the Godolphin team by trained by Saeed Bin Suroor with Hatha Anna and Beekeeper in the quest to win the race
  • Ridden in the 2002 Melbourne Cup by the famous international jockey Frankie Dettorie & ran a great race, but finished well back in the field at the finish
  • Continued his international racing career with the Godolphin team

Stephen Curry

Stephen Curry showed dedication to his craft and enormous discipline when preparing for the role of Damien Oliver. He shed 12 kilograms by giving up some of the things he loves – potato, rice, pasta, bread and beer. Admitting he’s not a ‘natural horseman’, Stephen still learnt to ride the thoroughbred racehorses.

Stephen says it was an honour to play Damien Oliver, one of Australia’s finest and most respected jockeys. “He’s been very kind, letting me follow him around on race day. I saw his meal – half a bottle of Gatorade and a handful of jelly babies. Jockeys diet even harder than I did! ”

It was impossible for Stephen to not become emotionally attached to the entire Oliver family. “It was a horrible moment in one family’s life. Playing a real person does add pressure. You want to get it right.”

Brendan Gleeson

Brendan Gleeson was drawn to The Cup by the story. “There is something exciting about this true story that doesn’t happen very often. Everyone comes out of it enhanced. There is a lack of cynicism. It is a story that transcends sport.”

Brendan met Dermot Weld in Ireland during the 150th Melbourne Cup celebrations.

“He invited me down to his stables. It was interesting observing him. It was even more interesting to meet his wife Mary and get her take on him,” explains Brendan. “I was able to use this in the film.”

During his time filming in Australia Brendan wasn’t surprised by the professionalism of the film crew. “Australian crews are renowned all over the world for their efficiency. It’s been a good experience and it’s been fun.”